I am so very excited to share with you Popbasic today; an amazing company that designs high quality basics and offers them in micro collections. These collections usually have a staple clothing item, some accessories and are limited edition so once sold they are gone.( unless Popbasic decides to bring them back, which I hope for a couple earlier collections, hint hint) 🙂 The nice thing is that Popbasic is not subscription based so there is no commitment at all; whenever a collection is released if you like it you purchase it; that simple.
For a long time, I have been admiring not only the beautiful micro collections that I heard were amazing quality, but also the community co-founder Madeline Veenstra ( the CTO and the other half of the team is Coen Hyde) has been creating. ( There is even a cute pen pal program she started with Popbasic fans; how lovely).
Today I’ll be showing you how I styled their latest collection, Sunday, which includes a 100% silk shirt, and gold-plated wishbone bracelet &ring duo. They also include a card that shows the contents and some style suggestions. I have been so blown away with how well-made the collection is and I can’t wait to show you how versatile the silk shirt is. Also, Popbasic makes the most charming videos to introduce their micro collections; you gotta see for yourself.
First things first though. I always love to chat with people who are as nice as they are successful and Madeline is exactly that! She has graciously agreed to have a mini Q&A with me, and answered all things Popbasic that peaked my curiosity. Let’s hear from the girl herself:
Q&A with Madeline Veenstra Co-founder and Community Manager of Popbasic
BQ: How did you decide to start up Popbasic in US and what was your inspiration in creating your brand?
MV: I’m originally from Australia, but I was always a little envious of the awesome beauty subscription services, and online shopping that US girls had available to them. In Australia, it’s quite difficult to access a lot of the brands that we’re lucky enough to have in the US. That was one of the main reasons I started Popbasic, to create a fun brand that makes beautiful basics, that is also available worldwide.
BQ: How do you choose what to offer in monthly collections ; is it customer input or trends?
MV: I always start with our community! It’s important to me that they have the biggest say with what goes into each collection. I try not to be influenced heavily by trends, as our main pieces are good quality staples.
BQ: I admire your personalized communication with Popbasic fans; what’s your secret at multi-tasking? ( really, you are amazing!!! :), Penpals program so so adorable 🙂
MV: Thank you! I love the community we’ve built around Popbasic, they are the sweetest people (the pen pal program is one of my favorite hobbies!). To tell you the truth, I really really enjoy what I do. As my company is quite new, it’s rare for me to have more than a day off each week. I work a lot, but I adore it.
BQ: What is your vision for the future of Popbasic and where do you see the collections in a couple years?
MV: My dream is to create a lovely brand that people adore, and one that brings enjoyment to a community all over the world.
BQ: Tell us a fun little fact about yourself!
MV: I’ve moved to San Francisco from Australia a year ago. This is the first time I am living outside of my home town!
Thanks so much Madeline for sharing. I am glad you moved over to this part of the world and created this beautiful brand and community!
Now onto have some fun with my new pretties.
Theboxqueen Sunday Collection Styling
I styled the 100% silk, dark blue shirt from the collection for a day and night look. First of all, this shirt is a beautiful, super soft silk; the quality is off the charts. I discovered, it is also very versatile, easily transformed from a casual look to a fancier one. You gals know how I love multitasking items. ( Have you seen my Triple Threat series? )
Let’s start with the day outfit:
I styled the silk shirt with my bright blue skinny jeans, cream boots and my beloved red bag. (All outfit details at the end)
Style Tip: Tucking the shirt only in the front and letting it stay untucked on the sides and back lent a laid back coolness to the glam silk and made it much more appropriate for daytime.
How modern are these wishbone bracelet and ring? They both are gold plated and feel very substantial; I am so happy to have these pieces join my collection. Wishbones are also very nostalgic for me as they remind me the wishbone game we played with my grandpa.
My cream boots have such a unique shape and I think they compliment the casual coolness of the outfit.
Outfit details – Silk Shirt, Ring &Bracelet: Popbasic | Bright blue skinny jeans: Stitch Fix | Boots: Mea Shadow (sold out) | Bag: Foley+Corinna | Belt: Fossil (similar here)
Here is the silk shirt glammed up for a night out:
I thought a pastel, thinly pleated skirt would add a girliness to the more classic shirt. I added some sparkles to the neckline, added a sequined clutch and high heel nude pumps.
Style Tip: Try mixing and matching very feminine pieces with classics like this shirt. Adding a shorter necklace around the collar embellishes the shirt and totally changes its vibe.
I intentionally paired this look with nude heels so they blend in and let the shirt and pastel skirt shine.
A statement necklace elavates the look.
Outfit Details – Shirt: Popbasic | Skirt: Ann Taylor ( love this version) | Shoes: DSW ( Love this option)
Just to give you an idea the regular retail pricing of all three items is $220 (just the silk shirt’s RRP is $145) and the collection is offered at $85. Pretty cool!
I loved my Sunday Collection and know all three pieces will be worn and multi-tasked in my various outfits. I can’t wait to see what Popbasic offers next; I have a feeling it will be delightful!
Update: Popbasic recently started a referral program. If you use my invitation link (thx so much if you do 🙂 Popbasic gifts each of us $15 credit for shopping their collections.This discount is good even if you already have an account with them. I have confirmed with Maddy that the credit is good to use on your immediate purchase ( for both new and current Popbasic lovers) so if you would like a discount on their beautiful collections you can use it as such.
Have you ever tried Popbasic? Which collections do you have? As always I would love to hear what you all think and you know how much I love to connect with you so please feel free to leave me a note here, via my social media. You can also e-mail me with questions or just to chat; makes my day!
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I am linking up with a fab party at Style Sessions.
PS: Popbasic kindly sent me their collection to try as I have been admiring it for a while and I provided my genuine impressions as always. It is not a sponsored post.