I am continuing my Resources series with a question I received from many of you via e-mails & social media regarding IZEA, a social sponsorship marketplace.Thanks for your interest in the series, and so happy to know it is informative.
This is coming for my blogger friends, and all readers who create content over at blogs, social
media ( Facebook, Twitter, Instagram) , or/and Youtube. I collaborate with them on some tweets, and have recently partnered up for the #WishesDelivered UPS post.
You’ve been wondering what IZEA is and how you can work with them too. In a gist they are a huge marketplace where you can sign up with your interest areas, and find brands big & small that will feel genuine to partner up with for you, and your community.
Here is a brief tutorial:
You go to the IZEA website and either sign up with Facebook, or Google Plus, or set up an account. In your profile you specify your interest areas so you can be shown opportunities that match your criteria. You bid on these campaigns if interested, or sometimes receive direct offers as well.
There are three monthly plans they offer:
- Free Plan: Where you can bid on only three opportunities every month for free.
- Standard Plan: Where you have unlimited bids to all opportunities and more. This is $1 a month. This also is the plan I am on.
- PRO Plan: Has above & many more special perks for $5 a month.
I was on the Free Plan the first month but especially for twitter there were many more opportunities that matched me so I switched to the Standard plan. I highly recommend it ,and I think this plan works the best for majority of creators.
When you enter your IZEA sponsorship opportunities page it looks like this. For instance when you look at my dashboard, I have one current project, 58 potential projects IZEA matched me with that I may or may not bid on, and my Taken/Cancelled campaigns to date.
The KEY for me is to only choose projects that are sincere to myself, my family, lifestyle, or my community and what you dear readers are curious about/look for. I only apply to campaigns that satisfy at least one of these points. It’s nice to be rewarded for your hardwork ( I know my blogger friends will nod their heads about how fun, but also time consuming blogging is not that I would ever complain – I love it!!) though small, ( at first it may be just coffee money) and also be able to pay for blog expenses. It’s also so rewarding to be creative, ( the opinions/ideas are ALWAYS mine) and at the same time deliver interesting news to my readers.
I usually work on twitter with IZEA but for instance have connected with the above mentioned UPS campaign lately, and chose to partner up on that. I love that the final decision, even after bidding is always yours.
Here is an example of what would happen if you entered an IZEA campaign page. You would see what the company/brand is all about, see the requirements of the project, whether you would be a ideal candidate for it, as well as the minimum, and sometimes maximum amounts to help you with bidding.
After bidding four things can happen. You may be chosen for the project, they may decide you are not the best fit ( happens to everyone, totally normal) and decline your bid, or you may decide to decline yourself. They may also make a counter offer , and get into negotiation with you. I like this option as it provides communication, and interaction.
Tips: After you sign up with IZEA, my suggestion would be for you to start small with your bidding, and to choose projects that you connect with to keep it real. This is what blogging is about, and if you can get rewarded for your hardwork while being helpful to your readers, that is a lovely bonus. This is especially nice during the holidays with all the gift shopping. 🙂
Here is a video that tell you more about IZEA.
Hope this information has answered your question, and has been helpful. If you have more questions don’t ever hesitate to contact me via email. You can Sign up with IZEA here, and start to create content you love, and be rewarded for it.
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Have a wonderful Tuesday lovelies, XOXO,
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